Showcase pages are separate pages linked to your company profile but showcase your service or product.Ī LinkedIn user can engage with your showcase page exclusively without interacting with your business or brand. Showcase pages allow you to personalize a potential client’s interaction with your page. The next tip that should be included in LinkedIn best practices is to showcase your pages. LinkedIn’s default URL has a lot of annoying characters, so this is a small improvement that can help you share your profile’s URL with someone. Customize your URL and switch it to /in/yourname. Lastly, ensure that your profile settings are on for visibility in the internet’s Search Engines through your public profile. Keep them natural by placing them throughout your profile and watching your ranking increase. Add keywords to your profile so people can find you for your services or products. As a marketer, you want potential clients to find you when you search for your niche, so your profile needs to be optimized with keywords to attract them. This is one of the most ignored LinkedIn best practices.

Here’s how you can, as a marketer, use LinkedIn to gather information, reach out to clients, and find prospective customers: How important is it, though? It is 277% better than Facebook when it comes to generating leads. LinkedIn is essential for anyone pursuing a career in marketing or is already an established marketer. However, one thing that remains constant and goes without saying is that you should automate LinkedIn posts before anything else using a social media management tool. Let’s dive straight into best LinkedIn practices for marketers, job seekers, businesses & brands, writing articles, and personal profiles. We have broken down 20 LinkedIn best practices for each topic to help you get the most out of your unique LinkedIn experience and achieve your goals in the best way possible: LinkedIn Best Practices For 2023

Use Information from Others’ Articles Once in a While.

Best Practices for Writing Articles on LinkedIn.

Add a Current Job Even When You’re Unemployed.

LinkedIn Best Practices for Job Seekers.

LinkedIn Best Practices for Personal Profile.

Table of Content: LinkedIn Best Practices 2023

Linkedin content marketing